Nikon Microsites

Challenge
Nikon needed an eye-catching interactive showcase for their innovative photography products, with the inclusion of product tours and mini video tutorials.

Solution
We presented concepts that encompassed our knowledge of User Experience and the e-tail journey and we were subsequently selected by Nikon to design and build their Brand Store. From the outset, we designed on the basis that ‘what the customer needed’ was benefits rather than a list of features, helping them to make a more informed purchase.

Disciplines:

  • 70%
    Content and Copywriting
  • 80%
    Photography Manipulation
  • 100%
    User Interface Design
  • 80%
    Website Coding
  • 80%
    Statistics and Analysis