PrePay Solutions wanted to create a prizedraw competition for Optimum Prepaid MasterCard holders. They asked us to create a marketing campaign to publicise the competition to their cardholders throughout December.
Once the prize “multiple chances to win tickets to the BRIT Awards” was agreed, we set about looking for the ‘optimum’ communication mechanics to inform and publicise the promotions.
We worked with The BRIT Awards 2016 brand guidelines and their brand team to create tailored graphics that tied both the Optimum and BRITs identities together.
Promotional copywriting and Call to Actions were carried through a range of communication pieces including homepage banners, a branded website page, email communications and an animated video.
The campaign was promoted over a 4 week period on Facebook and Twitter.