Our task was to help the customer understand the technology, empowering them to make an informed buying decision. We had to keep the customer entertained whilst being informed about fairly complex subjects!
As much of the information was about the benefits that the customer would receive through their Televisions it seemed only natural to create an animated 3-dimensional TV character. Through various scenarios we could then illustrate and explain ‘television screen refresh rates’ (yes really) in a very accessible yet memorable way.
The animations were first scripted and storyboarded with various rounds of Mood Boards that helped to identify the right balance of detail within each animation.
The final project finished with 4 separate animations for each of the TV related technologies.