Tesco were looking for a solution to the increasing issue of returns of gardening goods that can often be attributed to incorrect usage and not following instruction manuals. AAMp needed to find a way that was industry relevant and informative enough to reach out to customers and advise on how-to tips.
The solution was a step-by-step lawnmower how-to video on behalf of Tesco Direct, for customers to view and follow online. From initial set up out of the box to health and safety precautions, we have managed to cover all user information in a 2 minute, easy to watch explainer video. So now all of our green fingered customers can watch the guide over and over – and we’ve never seen a lawnmower look so good in action!
See the video here