Verto Identity

Challenge
AAMp were invited in to TMI Systems in May 2015 to redesign their website and bring their products to life. TMI Systems were offering a work collaboration and project management software platform called Verto, and were in the process of launching brand new features.

Solution
The team at AAMp identified the need for a much more eye-catching and relatable brand image that was easily transferable for future campaigns and recognisable in an already competitive industry. Verto was renamed and split into two brand new products: Verto Go – the on the go project management system and Verto Pro – the advanced system for productive professionals. It was crucial to identify the two very different target markets, and use these to target the content respectively.

AAMp initially created a new colour palette and two individual logos with coherent look and feel. Industry research was then used to design and generate content for the responsive website and user landing page, which launched in September 2015. Since launch, social media management and blog content has been crucial to ensure potential users understand the features and benefits of the software.

Disciplines:

  • 100%
    Brand Extension
  • 100%
    Brand Redesign
  • 100%
    Website Design
  • 80%
    Website Coding
  • 80%
    Content and Copywriting
  • 75%
    Communication Strategy
  • 100%
    Social Media Management
  • 80%
    Blog and Content Writing