Phew, time to kick back and relax a bit after a hectic few weeks. While most people are enjoying the delights of Wimbledon and Glastonbury, spare a thought for us hard working folks at AAMp. June and July are traditionally our busiest months of the year as we help one of our long standing customers, Tesco, to implement their annual product refresh.
With the introduction of new product lines across all electrical departments, there’s a huge amount of in-store POS to be created and delivered to tight deadlines. These range from small but detailed items like product tickets and buying guides, that require close attention to detail and copywriting skills, to larger elements like plinths and backboards that showcase our designer flair.
In addition, Tesco has recently rolled out an exciting new brand refresh so it was essential that we work with their in-house brand communications team to launch the new look and feel successfully across the range.
That’s enough time spent relaxing, right, what’s next 😉